During the summer of 2003, Carlo and I were in New York. We were shopping one day and he insisted on getting a pair of Victoria’s Secret underwear for me. I remember clearly all the details of that set. I don’t think I’ll ever forget. That pair started what would be an inspiring journey of a young couple trying to figure out how to secure their future and provide for their family.
When we arrived back in Manila, I decided to look at the existing intimate apparel brands. I was disappointed. I realized that in comparison to other countries, we were far behind in terms of style, design, and technology. The idea of starting an intimate apparel retail store was born.
At the time, I was a junior taking up BSBM Entrepreneurship. I had the business school background and I was ultimately passionate about design. The next six months would be the busiest months of our lives. We were definitely excited to the point of losing sleep over planning and brainstorming. We sought advice from our elders with regards to marketing our new brand. We decided on a name that embodies the totality of what our products would be like- confident, fun, sexy, and playful. We called it Hot Pink Lingerie.
On April 7, 2004 we opened our first store in Rockwell. We definitely learned the ropes of business the hard way. No amount of schooling prepares you completely for the challenges and successes of running your own business. In the beginning it felt like we had more hardship than triumph. The best and hardest part of the business is design and production. It was and still is rewarding yet stressful. At the end of the day, I was proud that people bought and used our products.
We expanded a year later by tapping into the Department Store scene. We started with Rustan’s but later ventured into Robinson’s and Crossings as well. The next step of expansion was franchising. We now have two franchised stores in Cebu. We were blessed with the perfect franchisees. It was indeed difficult to share a brand so dear to us but we had to supply a demand in the south.
In 2009, I took a good look at the lingerie industry in the Philippines and realized that it was not what it used to be. Lingerie was readily available. The entrepreneur in us felt the need to implement change. We decided to bring in brands that were not available locally with products either non-existent or scarce in the market. That’s when we brought in Body Wrap, Sassybax, and Le Mystere.
Where are we headed? The possibilities are endless. I am excited at the possibility of carrying other promising brands. I am looking forward to creating more styles locally. I am hopeful that our passion for this venture is enough to make sure that our brand stays strong. I wrote this to inspire anyone and everyone who has a great idea. I would suggest nothing less than pouring your whole heart into it because you too have the freedom to create your own story.